Product Photography

 Quality Check Product Photography SummaryIMG_8780

About Us:  We have been serving the business community of Vancouver and North America since 2011 doing hundreds and hundreds of product photo shoots.  You may also learn more about our company’s philosophy here

About

About our Product Photography / Still Life Photography service

Before and after photo editing of product photography

 

Above example: Use mouse to hover and compare the difference between products taken as-is and after photo editing.

360 Rotation of Cell Cushion
About Product Photos:  Also known as still life photography, we provide professional white background product photography services in the Vancouver, BC area for Amazon websites, commercial advertising, Amazon and E-Bay selling, e-commerce websites and marketing. We distinguish from others by using a white background backdrop and full depth of field sharpness with natural back shadows.  We have the ability to photo shoot hundreds, even thousands of objects for e-commerce website use.If you are looking to make the products viewable from a 360 degree perspective, consider our 360 Product Photography Service.  
tripod
Types of objects we take:  We take photos of skin care products, clothings, artifacts, car models, souvenirs, electronics, electrical products, rings, jewelry, jewelries, vitamin bottles, wine bottles, etc, serving a large client base in the Vancouver BC area. In other words, we take photo shoots of literally any products.We are also able to accommodate semi-large objects such as golf carts, etc – up to 1.5m x 1.5m in dimensions.We also do photography for business catalogs and in particular, for large quantities of products for e-commerce website catalogues.  We also take photos of models wearing different clothings for use on e-commerce websites.  
Macro Photography
Macro Photography:  Our macro photography shot is shot using the full depth of field to ensure clarity throughout the object. Other competitors may only use a short depth of field to focus only on a small portion of the objects for artistic purposes. However, if our clients would want this option of short depth of field instead, we are able to do that for them.We feature close up, macro photography using state of the art photography lighting, equipment and lenses.We ensure that very small objects such as jewelry / jewelries, watches and rings are shot clearly.  

Quality Check:  Products and objects are taken with sufficient lighting and exposure for realism and depth and then isolated using software for use on websites, magazines, pamphlets, newsletters and advertising flyers.In post processing, any type of background color can be used. Most of our clients wanted a white background behind the object.  Our objects features realistic true to life shadows against the white background, to give the overall photo a more 3D depth look. Without the depth of shadows, the objects would look “flat and unrealistic”.  In addition, our product photography is the same idea as our 360 product rotation.  
Large softboxes and seemless white background are used in product photo shoot
Equipment Setup:  Large softboxes or umbrellas with wireless manual flash and seemless white background are used in product photo shoots. Just like doing Real Estate Photography, we make sure that the product photos turns out bright, clear and with detail, following the histogram check procedures. That way, dark products turns out brighter with details. We use advanced photography equipments such as horizontal level tripod, white background system and large softbox or umbrella lightings to maximize photo shoot quality. Softbox or Umbrella lightings will illuminate the subject very well with soft light shadows (no harsh shadows).  
portable-lighting-equipment
On-location Shoot:  For customers who prefer to photo shoot at their location, we have the capabilities to bring in our own portable equipment to photo shoot the products.  Examples of our portable equipment include photo diffused umbrella with portable manual power speedlight flashes, tripod, white anti-wrinkle seamless backdrop and backdrop stand.Our location Shoot:  Customers can choose to leave down the products with us to photo shoot or use Canada Post with tracking number to mail the products to us.  
 IMG_0186-before

Accurate Colour Representation:  We use a grey card to calibrate the white balance or the colour to ensure whatever photos we take matches the true colour of the object.  Without colour adjustment, the object’s colour may not represent the true lifelike colour.  An applicable use of this procedure is taking photos of “colours of wood paint” or flooring tiles.

 

 

 

Web Design and E-Commerce Integration:   We are a one stop service solution for web design by taking photos and videos of the products to sell, then incorporating them into the website.

 

 

 

Optimized for Amazon and E-Bay Selling

Our product photos are photo edited into pure white background and resized so that it is optimized for use on Amazon.ca and E-Bay e-commerce websites.  In addition we can apply simple graphic design to illustrate certain components of the products selling, and include different angle shots and separate feature shots and descriptions for shoppers on Amazon to learn more about the products being sold.

We Serve Anywhere North America and Internationally

We serve multiple areas of Product and Macro Photography in the Lower Mainland area, including Vancouver, West Vancouver, North Vancouver, Delta, Richmond, Surrey, Langley, Delta, Coquitlam, Port Coquitlam, Port Moody, Burnaby BC.

We can accept small to medium sized objects from anywhere around the world for us to do the product photography.  Companies can mail in the product to us, and we photograph them, then we courier back the product to them.  Alternatively, companies can mail us a dummy version of the product for us to photograph.  In addition, we can always meet with the customer in person to pick up the products for photographing.

During the courier process, please ensure the item is traceable with a tracking number.

Pricing Schedule

Our pricing schedule will vary depending on the size of the items, depending on the complexity of item photo editing, and depending on the amount of products to photo shot.  It is also dependent on how far to travel to pick up the products or whether or not the photo shoot takes place at our office or at the customer’s location.  Please email us for a estimated quote.

Web Design Integration

We also do web design, e-commerce website setup as well and integrate the product photos into the website.

 

Examples

Examples

IMG_8780

 

img_6750-copyIMG_8487 IMG_8478
IMG_4384 IMG_4376

IMG_4722

IMG_6542 IMG_6556 IMG_6718 IMG_6504

Please click on the thumbnails to enlarge the image.

 

Close up Details

Especially for website or e-commerce web store use, not only do we take photos of the entire product and photo edit against a pure white background, but we may also take close up details of certain areas or parts of the entire product.  This gives shoppers more insight detail into the specific areas of the product.  In most cases, the depth of field or sharpness will be full in all.

 

Reflection Control

There are times we are asked to photograph products that are highly reflective in nature.  Our product photo shots of these types of objects would involve photo editing to remove or drastically reduce the reflection of the surroundings and camera equipment on the object in question.  The photo editing would be manually crafted such that it should blend realistically just as if the reflection does not exist at all or how it looks like at a different eye level.

Before-IMG_9802-copy
This photo represents original as-is photo shot with background removal, but with heavy frontal reflection on the lids.
After-IMG_9802-copy
This photo represents after photo editing, with background removal, but with the removal of the reflections of the surroundings and camera equipment.

 

This photo represents original as-is photo shot with background removal, but with heavy frontal reflection on the lids.
This photo represents original as-is photo shot with background removal, but with heavy frontal reflection on the lids.
This photo represents after photo editing, with background removal, but with the removal of the reflections of the surroundings and camera equipment.
This photo represents after photo editing, with background removal, but with the removal of the reflections of the surroundings and camera equipment.

Amazon

We help individuals and small business with product photos, so that the photos are presentable and detailed enough to be used on Amazon and E-Bay e-commerce websites.   The photos are edited into pure white background that will meet Amazon requirements.  We take different angles of the products, and as well as close up details or certain components to illustrate the product’s functions.  Some photos can have basic descriptions that point to certain elements within the photo.   In addition, lifestyle shots can be photographed with the product to illustrate the product’s use in action. The different angle photos of the components are designed to illustrate a storyline or instructional type illustration to show its functionality.  Photos taken are designed to convey a point for people buying products on Amazon.

Food

About Food Photography

We assist local chefs, bars, catering companies and restaurants in Vancouver to take photos of their food dishes for use in their restaurant menus, brochures, marketing flyers, advertising use and television commercial ads and as well as for use in their websites.  Restaurant environments can sometimes have insufficient lighting, so we have the capabilities to bring in our own portable umbrellas flash lighting and white background to set up a portable studio on-site.  As a result, chefs can concentrate on preparing the presentation and style of the meals ready to be photographed.

Our photo editing into pure white or transparent background allows the flexible usage of the photos into other marketing mediums.  Our style of photography is designed to make the photos pop out.

food-IMG_3782-2 food-IMG_3795 food-IMG_3779 food-IMG_3762

Fashion

Fashion

We provide photography services in photographing models wearing different types of clothings for use in e-commerce websites and fashion magazine displays.  Showing clothings as product photography can be use on e-commerce websites that sell clothings online.  This service also belongs under Model and Fashion Photography.

IMG_5258

 

Jewelry

About Jewelry Photography

We provide jewelry photography services for online e-commerce shops and retail jewelry shops.  Using specialized macro lens, small earrings, necklaces,  and rings can be photographed up-close, then photo edited into pure white background for brochure and online web use.

Photo editing the jewelry has the end result of having the jewelry isolated from a pure white background, minimizing viewer distraction so they can concentrate on viewing the details carefully.

Take note that the unit cost of jewelry photography cost slightly more than ordinary product photography due to the complexity of photo editing out the jewelry.

Also, the cost will be higher if the jewelry in question is found to be transparent or silver colour in appearance, since silver colour and white colour background that is photo shoot on, blends nearly seamlessly, creating more time to photo edit out.

Use mouse or finger to compare the images before and after photo editing of the jewelry.

IMG_2434 IMG_2665 IMG_2666 IMG_2667 IMG_2799 IMG_2802 IMG_2839 IMG_2840 IMG_2845 IMG_2425 IMG_2430

Clothing

Clothing

Located in Vancouver, BC, we provide clothing photography services for use on e-commerce shopping cart websites.  Clothings are taken as-is or flat against a pure white background or taken as a model worn’ed clothing, and can then be used on e-commerce websites.  By having the clothings against a white or transparent background, customers draw their attention to the clothings details.

Clothing Photography
Clothing Photography
Clothing Photography
Clothing Photography

We serve worldwide – simply have the clothings couriered to us and we photograph them and return them back to you.

 

Macro

About Macro Photography

Macro Photography
Macro Photography

 

Our macro / close-up photography service distinguishes from other competitors by ensuring the entire object is in full sharp depth of view. Other competitors only show a shallow depth of view whereby a portion of the object is in focus while the rest or behind is blurred out. We believe that by showing the entire object in sharp focus, it will draw more attention to the object with a “WOW” factor.

While existing camera technology permit a small aperature / large F-Stop number in photography, extending it’s depth of field, extending the F-Stop settings too far would cause image quality to suffer from diffraction.

The photo editing of close-up products will also involve editing into pure white background, suitable for website use.

Close up macro photography also applies to makeup products such as eyelashes extensions, skincare bottles, etc.

Unsharp Macro Photography
Figure 1: Picture above shows only a portion of the coin, namely the front, remains in focus, while the back is blurred. Most competitors would feature this type of photography.

Sharp Macro Photography
Figure 2: Picture above shows the entire coin in focus and sharp. Our depth of field is extended throughout with “Full-View-Macro (TM).”

 

Macro Examples

Please click on the thumbnails to view the enlarged images.

Plant

About Plant Macro Photography

Located in Vancouver, BC, Canada, we help university researchers, professors, and biologists with plant and flower photography for help in archival and identification needs.  Taking photos of plants and flowers follows the same principles of macro photography, in which specific equipment – namely a macro lens, is used to photograph with full colour, clarity and detail the close up of a plant. Closeup photos of plants may also be used in university biology textbooks as well.

 

It may also be possible to photograph insects or bees that are polinating on the flowers and plants as well.  Taking individual photos of macro close up insects as part of biological research is also possible, provided that the specimen in question is deceased and that the photo is taken in a laboratory setting.

 

IMG_8977

 

IMG_8895

 

Colour Balance

Colour Balance

Using a grey card, we calibrate the camera’s white balance setting or in post processing software to ensure the object’s colour is represented correctly,  This procedure is particularly useful in situation where customers need photos of objects that must represent the true colour of the object for website or print use.  An example of this is door paint colour and floor tiles.

 

This is a photo of a door paint with the colour reference point in place
This is a photo of a door paint with the colour reference point in place

 

Without the colour grey card reference point set, the photo of the wooden piece has a different colour from the reference point
Without the colour grey card reference point set, the photo of the wooden piece has a different colour from the reference point

 

When the reference colour point is used, the actual photo of the object is matched to the reference point, giving lifelike true colour representation
When the reference colour point is used, the actual photo of the object is matched to the reference point, giving lifelike true colour representation

 

FAQ

FAQ – Product Photography taken yourself vs Professionally taken

Before and after photo editing of product photography

Use mouse to hover and compare the difference between products taken as-is and after photo editing.

Differences of product photography
This diagram illustrates the differences between photos taken between a camera phone or regular camera and a professional camera and lighting equipment. Photos taken professionally are also post processed to show the pure white background.

 

It wouldn’t be a good idea to use a point and shoot or camera phone to take photos of products, then put it on the website. Photos taken with a point and shoot camera will have harsh shadow, improper and unbalanced lighting, and details are not shown clearly, and with no pure white background which will not blend well with e-commerce websites.  In addition, the colour may also be off when taken in this manner.

 

However, when photos that are taken professionally, such as with us, we assure our customers that we use high end professional lighting and camera equipment to illuminate the products well and clear.  Then, it is manually post processed to put the object against a pure white background or transparent background, making them useful for magazines, pamphlets, and especially for e-commerce websites.

 

This is where we come into play – to help businesses make sure the products placed online look as beautiful and clear as possible so people will buy the products.  Therefore, it is worth the investment to contract with a commercial photographer like us to take care of your product photography needs.

 

Product-Photography-Data-Sheet-White-Background

Picture above is product taken with 2 large lighting sources for softer lighting and softer shadows, against a white background set.  However, this is not considered pure white background if used on e-commerce websites and print.  The same photo is now post processed to obtain complete pure white background while retaining existing soft natural shadows, to be used on e-commerce websites and magazines.